Eastern Florida Launches Where Titans Rise Campaign


April 20, 2015

鈥淲here Titans Rise."

That鈥檚 the name of 麻豆视频鈥檚 new marketing campaign to recruit students and further solidify the college鈥檚 identity as an important community leader.

The plan was unveiled Monday to the college鈥檚 Board of Trustees by President Dr. Jim Richey, who cited these campaign goals:

  • Increasing student enrollment and retention
  • Making Eastern Florida the first choice for students to attend
  • Emphasizing pride in the college鈥檚 growing collegiate experience

While Eastern Florida鈥檚 athletic teams are known as the Titans, Richey said the campaign theme was chosen because 鈥渋t speaks with authority on many levels, including the strength of the college as a major institution that is rising with vision, innovation and opportunity.

鈥淚t also reflects the promise that every student can be a Titan rising to new heights of personal success through our academic programs, and the identity of everyone at the college as a Titan as demonstrated through our athletic programs and other student clubs and activities,鈥 he said.

Richey noted that students and faculty are featured in the campaign, which began in mid-April and includes TV commercials and other ads across all media platforms such as websites, social media sites, radio, print publications and movie theaters.

Watch the commercials below that are currently in the rotation on television and movie theater screens and also :